Press Release
Tata Sky forays into education - Brings ‘Classroom’ into living rooms with Tata ClassEdge
Mumbai, June 14, 2016: Tata Sky, the pioneer of innovative services in the DTH industry, has launched an educational service, Tata Sky Classroom,
in association with Tata ClassEdge (a leading provider of technology
based education solutions to schools). An interactive service, Tata Sky Classroom
aims to take education to a whole new paradigm by making concept
learning in Maths and Science interestingly easy from within the comfort
of one’s home.
This
interactive service will be available to all subscribers, and is
intended to benefit children from Classes V to VIII with lessons mapped
to their syllabus. It will assist in tutoring young viewers in an
engaging manner with animated video content providing fundamental
understanding of core concepts in Science and Maths subjects.
At the launch, Tata Sky’s Chief Commercial Officer Ms. Pallavi Puri said, “Tata
Sky Classroom will help children in understanding core concepts which
are really the key building blocks for future learning as we see this as
a clear need gap. The service is aligned with children's school
syllabus and covers over 500 topics, delivered in an interesting and
interactive format.”
She further added, “With
the objective to provide the best-in-class educative experience to
kids, Tata ClassEdge with their expertise in the field was the perfect
fit. Some of the best schools in India are currently using multimedia
solutions from Tata ClassEdge to augment classroom learning. We plan to
now make these accessible to our subscribers at an affordable price.”
Providing an insight on the future of multimedia education, Mr. Rajesh Khandagale, Chief Commercial Officer, Tata ClassEdge said, “We
are excited to partner with Tata Sky and make available our innovative
learning content to children in the comfort and convenience of their
homes. Tata Sky Classroom will enable learning of the core concepts of
Science & Maths in an engaging manner so that a child understands
the fundamental principles and is able to access this anytime of the
day. This partnership will further support our vision of educating 10
million students annually by 2025.”
Sharing their experience about use of Tata ClassEdge, Dr. Nicholas Correa, Principal and Executive Director, New Horizon Public School, Mumbai
added, “We are glad to know that the content created by Tata ClassEdge
will now be available on Tata Sky Classroom. Students enjoy interactive
learning and grasp the core concepts easily.”
Available
at Rs. 99/- a month, Tata Sky Classroom brings to life concepts taught
in school through videos run on a systematic schedule, multiple choice
questions, learning games and even mock tests. The year-round schedule
for each Class will encompass the syllabus as per the NCERT (National
Council of Educational Research & Training).
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Tata Sky Interactive Services:
- Actve Darshan
- Actve Music
- Actve Fun Learn
- Actve English
- Actve Cooking
- Actve Smart Manager
- Actve Smart Games
- Dance Studio
- Actve Fitness
- Actve Vedic Math
- Actve Devotion
- Actve Javed Akhtar
- Tata Sky Comedy
- Tata Sky Classroom
About Tata Sky
Launched
in 2006, Tata Sky is a JV between Tata Group and 21st Century Fox. The
company has invested in state-of-the-art digital infrastructure,
partnered with global leaders to provide superior technology and set-up
high-end 24x7 call centers across the country manned by multi-lingual
customer service associates.
The
Tata Sky brand has achieved significant milestones, industry accolades
and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most
trusted brand survey. Tata Sky+ HD has been rated as the 'Product of the
Year', 2013 in the DTH category. The company currently has a presence
in over 50,000 towns with over 15 million connections. For more
information on Tata Sky, visit www.tatasky.com
About Tata ClassEdge
Tata
ClassEdge provides an innovative and comprehensive instructional
solution that empowers teachers to teach better, with an effective blend
of curriculum-mapped classroom activities and interactive technology.
Tata ClassEdge’s proprietary instructional framework, the Multiple
Learning Experiences (MLEx™) model, makes use of distinct types of
activities that promote social and thinking skills in students,
including critical thinking, creativity, teamwork, research-orientation
and communication skills. More than 70,000 teachers across India have
already adopted the Tata ClassEdge way of teaching.
For Further information contact:
Nida Paloba – 09821017561
|
Aditya Ravi - 09821299550
|
Arun Thankappan – 09930860706
|
Gaurav Bhat – 09833057592
|
Sria Majumdar – 09038006502
|
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